Nescafe Red Cup Machine

Hi eYeka,

Having your coffee just the way you like it, whenever you want it – that’s almost like having your very own barista at home! How can NESCAFÉ entice young coffee lovers to buy the NESCAFÉ Red Cup Machine and re-create the special café style moments they love, in the comfort of their homes? Create playful and unexpected activity ideas to convince young coffee lovers to take the NESCAFÉ Red Cup Machine home today. Format: Presentations with text and visuals (maximum 5 pages PDF)

Read the brief

Send your entries before June 14 and win up to €7,000!
  • #1 prize: €3,000
  • #2 prize: € 2,000
  • #3 prize: € 1,500
  • #4 prize: € 500
Good luck!