Lenor/ Downy does two things:
- it protects clothing inside the wash from damage, distortion, and fading, and
- it protects clothing outside of the wash from the accumulation of bad odors on clothes.
How could you express one or the other benefit creatively in a print ad?
Create an impactful print ad that brings to life how Lenor/Downy protects fabric OR prevents bad odors from clinging to clothes and neutralizes them.
The idea is NOT to find a way to combine these two benefits into one print. Just pick ONE benefit.
- #1 prize: €1.500
- #2 prize: €600
- #3 prize: €400