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Lenor/ Downy does two things:

  • it protects clothing inside the wash from damage, distortion, and fading, and
  • it protects clothing outside of the wash from the accumulation of bad odors on clothes.

How could you express one or the other benefit creatively in a print ad?

Create an impactful print ad that brings to life how Lenor/Downy protects fabric OR prevents bad odors from clinging to clothes and neutralizes them. 

The idea is NOT to find a way to combine these two benefits into one print. Just pick ONE benefit.

Check the full brief 

Send us your poster by May 24th and get in line for the €2.500 prize pool!
  • #1 prize: €1.500
  • #2 prize: €600
  • #3 prize: €400
Good luck and hurry! This is an Express contest! Do not miss the opportunity!