Lenor/ Downy does two things:

it protects clothing inside the wash from damage, distortion, and fading, and
it protects clothing outside of the wash from the accumulation of bad odors on clothes.

How could you express one or the other benefit creatively in a print ad?

Create an impactful print ad that brings to life how Lenor/Downy protects fabric OR prevents bad odors from clinging to clothes and neutralizes them.

The idea is NOT to find a way to combine these two benefits into one print. Just pick ONE benefit.