There are people who live life with a lot of natural positive energy. Their secret is actually within our reach! It’s Tropicana, a juice made of 100% pure squeezed oranges and nothing else. By using the power of fruits to nourish their everyday optimism, you can feel good inside and out!
Tropicana believes that the natural goodness of fruit brings the best out of people. That the power of fruit can wake your senses, thrill your taste buds and make every moment just that bit better. Tropicana nourishes people’s natural optimism, brings out the best out of them and this optimism can reach others to inspire, entertain or amaze them. Can you make it spread?
Invent an original and surprising story in which Tropicana nourishes someone’s optimism and impact others. Pitch it to us by describing or sketching the key visuals and story elements.
Don't just show happy people drinking orange juice. We want a real story, and to be surprised!Prize pool:
- Grants - €3.000 to each of the 2 selected pitches
- #1 winner - €9.000
- #2 winner - €5.000