Cheddar In Britain, people eat Cheddar. In every fridge in the UK you will find Cheddar. There are many ways of eating it, in a sandwich, over jacket potatoes, on hot pasta, as an on-the-go snack or enjoyed on its own. Seriously Strong is one of the most popular brands in Britain. It’s particularly known for its strong and characterful taste that makes it stand out from the other cheese brands. Seriously Strong makes sliced cheddar, grated cheddar, cheese sauce and the unbeatable block Cheddar in fuller-flavoured strengths (Mature, Extra Mature and Vintage). Invent new Seriously Strong cheese products so Brits have new and interesting ways to enjoy characterful cheese during office snacking & evening cheese and crackers (and wine!). Presentations: design and text explanation (5 pages PDF)

Click here to read the full brief

  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €500
Send us your entries till March 30, 2015 23:59 UTC! Good luck!