Some things in life are just too irresistible. Potato chips are one of them. They’re perfect for making the day brighter and more enjoyable. Lay’s potato chips are loved by all. People can’t help loving them. If you’re really into snacks, you will easily be able to find your favorite flavor, because there are just so many – Lay’s caters to all tastes.
From the unbeatable Classic to the brand new Wasabi Ginger, Lay’s potato chips have that great taste that really makes you want them!
Interpret Lay’s motto: “when you see them you want them” in a short, impactful and unexpected story that is worth sharing.
We want to see fun and unexpected stories that bring to life how Lay’s potato chips are irresistible and that when you (or the hero of your idea) see them, you want them!
FORMAT: Presentations with design and text explanation (maximum 4 pages PDF)
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €500
Send your ideas before April 08, 2015 23:59 UTC!