The goal of this contest is to select three finalists who will shoot their videos for CRUNCH.
How does it work? After reading the full brief, you will come up with a story for CRUNCH and pitch it to us, through a video. In order to help us understand the storyline, please show us a storyboard (sketches, pictures) of what the scene would look like. We will select the best ones and the Brand will pick three finalists. Those three finalists will get production grants (3,000 euros each) that they can use to produce the videos. The finalists selected to produce the videos have a chance to win a prize (Final prizes are 10,000, 6,000 and 3,000 euros for 1st, 2nd, and 3rd places)
Imagine a story about CRUNCH Cereals helping teens getting out of boring situations and/or social conventions. “Pitch” your story to us, letting us know what your final video will look like.
OBJECTIVE: CRUNCH wants to convey that teens are often in tricky situations (embarrassing conversations, awkward moments, boring or too conventional situations) and they wish they could get out of them.
CRUNCH ROLE: to get teens out of these moments. Due to its incomparable crunchiness, CRUNCH explodes in their mouth and this creates a physical effect on the teens and their environment (= the CRUNCH effect) that helps them solve the situation in a funny way. The reality can be exaggerated, but please be careful not to make the situation be turned by magic.
- #1 prize: €10.000
- #2 prize: €6.000
- #3 prize: €3.000