McDO 2 Attention to all Creators… This is THE Big Brief. One that we’re very proud to bring to you. It’s about two of the most iconic food in the world: The Big Mac and Chicken McNuggets. How big is that? Do you want to be a part of the reinvention of McDonald’s? Take your chance and join this big contest. Wow us with the most inventive and clever ideas on how to modernize the Big Mac and/or Chicken McNuggets’ iconic experience by being more relevant to people’s needs and expectations of real and fresh food.  Format: Presentation with text and illustrations (8 pages max)

Click here to join the contest!

  • #1 Prize €4,000
  • #2 Prize €2,000
  • #3 Prize €2,000
  • #4 Prize €1,000
  • #5 Prize €1,000
Send your ideas till March 15, 2015 23:59 UTC! Good luck!