Tracey is your typical twenty years old. She is always connected to her friends on her phone. It is mid afternoon and she is between lectures at university. It is a hot and humid day. She is a bit bored. She’d like refreshment. Maybe get her friends along. What’s going to be?
There is a McDonald’s at the corner where the perfect treat is waiting for her: A Frozen Sparking Beverage (also known as FSB). But Tracey doesn’t think about having a FSB. Maybe she forgot. Or she is just tired of them. She has a lot on her mind. And there are just so many other ways, old and new to get refreshment in a fun way. How could you make Tracey crave for a Coca-Cola FSB at McDonald’s?
What original campaign, activity or promotion could Coca-Cola do online or on social media to make young people like Tracey crave a FSB, without relying on gimmicks such as price cut or free giveaways?
Format: Presentation with visuals and text (maximum 3 pages PDF)
Good Luck with the contest and have a Sparkling Christmas!