Since 2014, eYeka’s community has worked on 13 projects with SK-II, P&G’s premium skincare brand. With more than 660 ideas from more than 700 participants, SK-II has brought to life #ChangeDestiny, its “biggest empowerment campaign” to date.
The first SK-II project was a video contest looking for emotional synergy with younger women. SK-II was extremely satisfied with the videos submitted by eYeka creators. The “Future Me” video for example, created by Oblikovsky, a young Ukrainian filmmaker and his team, not only was the most shareable video of the campaign, but it also became a reference when it comes to user-generated content in the entire category. You can see the video below as well as on the brand's website.
For me, it's very important to approach the brief as if you solve puzzles. And it's important to have the desire to realize potential of brand, not focussing on the monetary aspect. Pleased to realize that your ideas and your artistic vision can assess such major global brands. It inspires confidence and the desire to work and to develop further! Big thanks brand SK-II for the opportunity and eYeka for your support!
This is a great format to try things , think outside the box ... It's good to be sincere in the ideas, use your brain and talk with your heart. Winning a prize is very nice! It can restore confidence, make you want to do other films. And especially judge its level at a given time . From my personal experience , I prefer to lose with a film I'm proud of that win with a movie I 'd botched.
Check out the clients testimonials and see the whole story:
Consumers are part of the journey that is changing our destiny as a brand, and that’s amazing.
– Kylene Campos
Associate Marketing Director SK-II, P&G
Thank you all who participated on SK-II projects!
Keep up the great work and stay tuned for more upcoming contests!