Olá eYeka!

During the autumn months with a long winter ahead we sometimes need a bit more inspiration to stay creative. That is why this month we decided to take you to spring and to wake up your creative vibes - we are going to Brazil!

The best part is that we have two inspiring guides...Please welcome our creators of the month - Tamaris and Fernanda! These ladies have already proved themselves as very talented video makers in highly competitive eYeka video pitch contests. They usually participate on eYeka separately but sometimes they team up together and then the results of this creative tandem are quite fascinating. Let's learn more about them!

Tell us about yourself a bit. Where are you from, where do you live and what do you do now?

We are Tamaris, 26 years old, and Fernanda, 33 years old. We're both Brazilians. I live in Paris and Fernanda lives in São Paulo. But since we do a lot of projects together, we come and go a lot from São Paulo to Paris and vice versa. We're both directors and we love doing everything that's "art connected" - from photography to short films and advertisement.

How did you meet each other and what happened that you started working together in eYeka contests? What are the advantages and disadvantages of working in a team?

Tamaris: Actually we met at work so we're used to working together. We’ve been developing many projects together, some of them in France, some in Brazil. Last Christmas, I was in São Paulo and there was this contest that really inspired me. I asked Fernanda if she wanted to do it together and she got really excited. So we started working together on eYeka too. We're almost completely different. But when we think about a project, we always have the same result in mind. We almost don't even have to discuss it. Besides that, we have totally different qualities and flaws. So we manage to complete each other quite a lot and that's what makes our team so great. We manage to work a lot online, but the biggest disadvantage is that sometimes we have to work with a time zone difference from three to five hours.

What is your background and how did you end up in the creative world?

Fernanda: I’ve got a degree in advertising, but I also used to do as many filmmaking classes as I could during college. Since my freshman year, I’ve started working with cinema and never stopped. I’ve started as an assistant producer, then I became an assistant director and worked for different Brazilian directors during many years. Three years ago, I decided it was time for me to start doing my own projects. I also did an MBA in film business, so I usually direct and produce my projects.

Tamaris has done drama classes for ten years during her childhood and teenage years and she has always wanted to work in the creative world somehow. She's got a degree in Filmmaking and she worked in production companies as an assistant director since her freshman year. One year after graduating she was accepted for a three month screenwriting residence in the Universal Studios to develop her animation project. Three years ago she came to Paris for a year stay to finish her Master and everything worked out so well that she never left.

Do you have any project you are particularly proud off? Why? Can you share it with us?

We have a music channel on youtube called “2por1”. We release a new music video every two weeks from musicians of the independent music scene of Brazil. It is amazing to discover new artists, to help disclosing them and to help developing the independent and creative scene of my country. So, if you want to listen to some really good new music, you can find it here

Why did you start participating in contests on eYeka? Did it change anything in your life? Did you learn anything new or improve your skills?

What we liked so much about eYeka is the fact that all the contests always ask us to break patterns. They always want us to come up with new ideas and it gives us the freedom that every creator dreams about when they work in big agencies. And at the same time, it's a very "personal" team. When we submit something that's eventually not exactly what they're looking for, they tell you and give you the chance to submit again. eYeka changed completely the way we work and learn. It made us realize that there's no border in creation and learning. eYeka made us so much more independent and it also made us realize that in the same way it's possible to "work online”, it's possible to "learn online". We're always learning new skills and tutorials make the process so much easier.

What is your creative process when working on the entry for a contest? What do you think is crucial to succeed?

Usually we read carefully the briefing and just sleep on it. After that we brainstorm a lot, we take a look at what the brand has already done and all and we try to come up with as many ideas as we can. Actually we would love to have "the key" to succeed… All that we know is that it's important to participate as much as you can, always do your best and never give up. My father always tells me: "When you are in the sea and you want to get to the sand you will catch all sorts of waves. Some little ones, others that will make you feel you almost drowned… Until you catch a big one that will take you to the sand. The thing is that you need to be swimming if you want to catch to big one."

There are not that many girls video makers (at least in eYeka community) and you are a rare (and great) example in this niche. Why do you think this is the case?

We don't really know actually… In the beginning of film industry the equipments were too heavy so only men worked in the field. But nowadays it's hard to say. Specially because in our opinion women do such great work when it comes to filmmaking that we don't know why there aren't many out there =)

Where is your inspiration coming from? What are your favorite movies? Who are your favorite actors/artists/directors/books/shows..? :)

For us inspiration can come from anywhere, actually. Sometimes, we get inspired by a picture, a song, a story someone told us, life experiences…

We just loved Breaking Bad. But when it comes to TV shows we try to not even start them because we can get a little too addicted… We read a lot and it can go from best sellers to classics and biographies. We really like José Saramago, Mario Vargas Llosa, Michel Houellebecq and Cecília Meireles. There are some brazilian directors who inspire us a lot, such as Fernando Meirelles, Luiz Fernando Carvalho, Petra Costa and Anna Muylaert. We love french cinema and we're crazy about the work of Céline Sciamma, Eric Toledano and François Ozon.

Are there brands you would be particular interested to work with on eYeka?

We love the brands that are already on eYeka. We would really like to be able to participate on contests like "Create the next TV show concept for… " or to design children's shows for brands and things like that =)

Do you have any funny stories happened to you during the shooting?

There was this time when we were shooting with a cute four year old boy. We were in this amazing location, a big house with three dogs, a great yard, a swimming pool and many toys and puppets. We had finished filming him and we said to his father they were free to go home. Usually, actors get really happy when you say they are free to go. But this boy, he didn’t want to go. Nothing could convince him. He started hugging us and begged us to let him stay because he really wanted to keep playing in the yard. He would run from one side to the other, he would hug the dogs. He was so happy there! It was really cute.

Can you finish the phrase: “eYeka is for…” ?

..a new way of thinking

What would you recommend to the video makers who have just started participating in contests on eYeka?

Nothing is impossible and participate in as many contests as you can! Even when it comes to fields you don't usually work, you have nothing to lose. If you don't win a prize, you will sure win new skills and there is no price for that. =)


Thank you girls for this interview! We wish you best of luck in your creative adventures and looking forward to seeing you on eYeka contests!