Imagine walking into a department store and entering the luxury fragrances section. What would a brand need to do to capture women’s attention and entice them to stop, find out more, and ultimately make a purchase? Show us your ideas along any stage of their experience that touch their senses draw them into the mystique of fine fragrances.
Reinvent the in-store experience that will get Asian women falling in love with the world of luxury fragrances.
Format: A presentation with your ideas with illustrations to bring them to life (4 pages max).
Jury's Prize
- 3,000€
- 1,500€
- 500€
Good Luck!
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