Imagine walking into a department store and entering the luxury fragrances section. What would a brand need to do to capture women’s attention and entice them to stop, find out more, and ultimately make a purchase? Show us your ideas along any stage of their experience that touch their senses draw them into the mystique of fine fragrances.

Reinvent the in-store experience that will get Asian women falling in love with the world of luxury fragrances.

Format: A presentation with your ideas with illustrations to bring them to life (4 pages max).

Read Brief

 Jury's Prize

1. 3,000€
2. 1,500€
3. 500€

Good Luck!