Show women how Downy/Lenor fabric conditioner “activates” freshness throughout the day.

Downy/Lenor, the premium fabric conditioner brand is coming out with a new product benefit that will appeal to women who like their clothes to smell good.

It’s called Motion or Touch-Activated Freshness. The way it works is very simple: when you use Downy/Lenor, micro bubbles of fragrance penetrate the fabric. When the fabric is touched or when the person moves, bubbles explode due to friction and liberate scent. How wonderful is this? Imagine the extra freshness liberated throughout the day just by moving and doing the normal things you do!

With a unique and eye-catching poster, convince women that the new Downy/Lenor “Motion”-Activated or “Touch”-Activated Freshness is THE fabric conditioner that delivers sensorial freshness throughout the day.

Format: Poster and description (2 pages).

Read the full brief and participate!

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Entries will be accepted till November 01, 2015 23:59 UTC! Wish you good luck!