Hello eYeka, Pringles decided to go wild and combine two completely opposite flavors but that create a festival of deliciousness when combined - Chili & Sour Cream! This mix of two opposite flavors – the creamy sour cream and the hint of chili is completely unexpected but it works! The two flavors bring out the best of one another. Your job is to get the word out by creating a story that is very surprising and entertaining. Focus on the unlikely match of flavors, and how it works, even though it’s not an expected combination. Tell it in a way that would get people to notice the new flavor, crave for it and TRY IT. Format: Video or animation – 45 seconds max