674149f0277d01324b890a1e24287e51 ALLEN’S candies are a playground for sweet treats. It is the number 1 candy brand in Australia and it offers a variety of different candy products from the SNAKES ALIVE to MINTIES and FANTALES. They want mom’s to make the most of their candy moment with their children and to become mom’s choice for their children’s sweet treat. That’s why we need your help!You are asked to think of the best candy EVER. One that moms feel would make kids overjoyed and put a huge smile on their faces. Calling out all sweet-toothers! Create a fun, playful candy that a mum would want to buy and a child would want to eat.

Click here to view the brief and to participate!

  There will be 5 winners with a total prize of 7,500€:
#1 Prize 3,000€ #2 Prize 2,000€ #3 Prize 1,000€ #4 Prize 1,000€ #5 Prize 500€
Get creative and submit your entries by 12 October 2014! Looking forward to seeing your entries! :)