Hello eYeka, It is estimated that 40% of people around the globe have elevated cholesterol levels without being aware of it. The first step is to be informed, and to do that you need to get tested. We urgently need your creative energy to raise awareness about the risks of elevated cholesterol levels to encourage people to do the test. Create a provoking video that makes people realize that cholesterol is a serious issue and that the first step is to get tested, regardless of age. Format: Video or animation, 60s maximum