There are times in the day when you need a jolt of refreshment to keep going. Lifesavers®
is a round hard candy with a big hole that looks like… a lifesaver. Whenever you need it, it invigorates your mouth and your mind to help you through the day. The candy and its packaging have not changed for a long time and some say it looks a bit old-school. We need your help to refresh Lifesavers®
so that it stands out on the crowded candy, gum and mint shelves and that it is easier for young adults to enjoy on the go.
Revamp Lifesavers® with an original, modern, noticeable packaging and candy design to delight and boost young adults whenever and wherever they need to keep going.
Presentation to include at least one front and one back picture of the packaging
There will be 3 winners
with a total prize of 5,000€
- #1 Prize 3,000€
- #2 Prize 1,500€
- #3 Prize 500€
Get creative and submit your entries by 17 September 2014
! Looking forward to seeing your entries! :)