Lifesavers Hello eYeka, There are times in the day when you need a jolt of refreshment to keep going. Lifesavers® is a round hard candy with a big hole that looks like… a lifesaver. Whenever you need it, it invigorates your mouth and your mind to help you through the day. The candy and its packaging have not changed for a long time and some say it looks a bit old-school. We need your help to refresh Lifesavers® so that it stands out on the crowded candy, gum and mint shelves and that it is easier for young adults to enjoy on the go. Revamp Lifesavers® with an original, modern, noticeable packaging and candy design to delight and boost young adults whenever and wherever they need to keep going. Format: Presentation to include at least one front and one back picture of the packaging

Click here to read the brief and participate!

There will be 3 winners with a total prize of  5,000:
  • #1 Prize 3,000€
  • #2 Prize 1,500€
  • #3 Prize 500€
Get creative and submit your entries by 17 September 2014! Looking forward to seeing your entries! :)