
Hello eYeka,
There are times in the day when you need a jolt of refreshment to keep going. Lifesavers
® is a round hard candy with a big hole that looks like… a lifesaver. Whenever you need it, it invigorates your mouth and your mind to help you through the day. The candy and its packaging have not changed for a long time and some say it looks a bit old-school. We need your help to refresh Lifesavers
® so that it stands out on the crowded candy, gum and mint shelves and that it is easier for young adults to enjoy on the go.
Revamp Lifesavers® with an original, modern, noticeable packaging and candy design to delight and boost young adults whenever and wherever they need to keep going.
Format: Presentation to include at least one front and one back picture of the packaging
There will be
3 winners with a total prize of
5,000€:
- #1 Prize 3,000€
- #2 Prize 1,500€
- #3 Prize 500€
Get creative and submit your entries by
17 September 2014! Looking forward to seeing your entries! :)
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