In today’s society many people lead busy and hectic lives. Rushing between work and home…and, when it’s time for dinner they don’t always have the time or the will to cook their everyday meals from scratch. As a result they tend to choose meal options that are quick and easy to prepare but at the same time taste delicious and are something they can share with their family or household. They also look for quick and easy hot snacks for themselves and others to enjoy. Invent the future of frozen potatoes: create an original product and/ or packaging idea that does not exist in supermarkets today.

Click here to read the full brief!

5 best ideas will be awarded!
  • #1 Prize €4,000
  • #2 Prize €2,000
  • #3 Prize €2,000
  • #4 Prize €1,500
  • #5 Prize €500
Send us your bright ideas till August 03, 2014 23:59. Good luck!