9d919f30ca2a0131fd450a1e24287e51 SK-II has come up with a radically new approach to beauty by combining 2 different, unrelated sciences, Genomics and Optics to create a new science: GenOptics. Genomics is the science of how our genes work and how they influence the quality of our skin. Optics is the science of light and how our skin interacts with it, and reflects it to best achieve a radiating glow. In short, GenOptics is the science of genes and light combined. But how can we explain the GenOptics revolution and its benefits to young women, without being boringly scientific? Through a captivating video, show what GenOptics is to help young women understand how it could empower them to be their most beautiful self, with spotless skin that radiates from within.

Click here to view the brief and participate!  

  We have great prizes for the 3 best videos:
#1 Prize – 8 000 € #2 Prize – 5 000 € #3 Prize – 2 000 €
Get creative and send us your video/animation before July 08, 2014 23:59 UTC time! Good luck to all the participants!