Hello eYeka, Bupa wants to let people know that their health is their highest priority. Their mission is to take care of their clients – no matter what goes on in their life. But they don’t want tojust talk the talk, they need to show they mean it by creating ‘health value’ that everyone needs but STILL don't have. Help them to "walk the walk". Show us through original ideas for new products, services, business partnerships or experiences what your ideal partner in health could offer, to you or to people you care about. Format: Presentation with visuals and text description (Maximum 7 pages)