Today we want to announce the winners for Milner Cheese
contest whereby we ask you to show us in a creative, clever and entertaining video that surprisingly, with Milner, you no longer need to compromise between taste and health.
There were quite a few restrictions for this contest but you managed to overcome them and impressed us with your entertaining videos. Well done!
Here is the client's feedback:
Thank you all for contributing to this contest. It has opened our eyes to the creative potential of cheese, and more specifically, Milner cheese, with its dual benefit of taste & health. Most of the entries were able to communicate both taste & healthy living, which is not an easy job. It's all too easy to fall into the "compromise" area, and quite hard to successfully deliver "No Compromise." It was also refreshing to see that a tasty & healthy food product can do humor & entertainment successfully. We are learning that this extroverted tone & manner can help dial up the taste communication for Milner.
Now, let us look at the winners for this contest with some comments from clients:
(EUR 5,000) - Geraldroebroeks
(Netherlands) with Milner: You can have it all!
Client: You nailed Milner's duality in an unexpected, head turning and positive way that is universally understood by both men & women. Your video also made us realize that Milner must be more daring, if we want consumers to think the impossible is possible! Thank you for the inspiration.
I am delighted to have been selected as the winner of the Milner contest. I have only started filming less than a year ago and to have this success already is just amazing. I am also very grateful to the actors who were able to participate on extremely short notice. Finally I must thank the staff at Eyeka. First of all for organizing these contests but also for their feedback on my ideas. I think this is what sets Eyeka apart from it’s competitors.
(EUR 3,000) - Beau
(United Kingdom) with In Bulk
Client: We thought it was refreshing to mix up category codes like you did. Milner should dare more. And, we especially liked the creative device of using the "heart beating close-up" to communicate the Milner duality: taste excitement & healthy living.
Improvising with no budget whatsoever, my brother was my model and my living room was the set. Shot in a single evening, this prize has made my dream come true of moving to London.
(EUR 2,000) - Staylor
(United Kingdom) with Pied Piper Not Needed
Client: The storyline communicates Milner's duality in a unique and entertaining way. The fact that there is a population explosion of mice because they love Milner cheese is simply genius!
What a surprise. I have entered lots of eYeka contests but have never won anything until now. Being nearly 65 years old, does that makes me one of the oldest winners? My wife may let me carry on making films now! Thank you.
Congratulations to the winners and thank you all the participants for your creative videos!