AXE is a deodorant brand that young men absolutely love. Why? Because of the “AXE effect” it has on girls… Imagine that AXE is your best buddy. What amazing antics could he come up with to help you get girls? Tell us what your buddy AXE could do, especially online and on social media to help you attract girl. FORMAT : text presentations + illustration and/or photography (3 pages maximum).

Click here to read the full brief and to participate!

The 3 best ideas will be awarded!
  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €500
Share your ideas with us before May 15th! We wish you good luck!