652e7230872f01319cfb0a1e24174648 7UP, the iconic lemon-lime soda brand, is well known for breaking conventions. As a cool and upbeat brand, 7UP has always been connected with youth and woven into pop culture. However, in recent years, 7UP has lost some of its appeal with younger generations. 7UP needs your help to refresh its brand and upgrade its packaging graphic design. The new packaging design will help the drink stand out on the shelf and convince the millennial generation (young people aged 18-24) that 7UP is a cool brand and “a brand for me”. Refresh 7UP with an ultra new and cool packaging graphic design to convince the millennial generation that it is a cool brand and “a brand for me”.   Format: Presentations with pictures or illustrations and text in no more than 6 slides (PDF only)

Click here to view the brief and participate!

  There will be 3 winners with a total prize of 5,000€:
  • #1 Prize 3,000€
  • #2 Prize 1,500€
  • #3 Prize 500€
Get creative and submit your entries by Sunday, 13th April 2014! Looking forward to seeing your entries!:)