Smart toothpaste Dear creators, Imagine a toothpaste that can actually adapt to your mouth’s specific needs. It is active where you need it most to solve your specific mouth care issues, such as plaque, sensitivity or gum problems. You no longer have to buy toothpaste at random. How would you tell people about this revolutionary product and what message would you use to advertize its unique properties? Create a poster that shows the benefit of the new smart toothpaste that adapts to your specific oral care issues in a simple, visual and intuitive way, with a tagline to bring out the idea. Format: Photo, illustration or print with explanation

Click here to read the brief and participate!

  There will be 5 winners with a total prize of  8,000:
  • #1 Prize 3,000€
  • #2 Prize 2,000€
  • #3 Prize 1,500€
  • #2 Prize 1,000€
  • #3 Prize 500€
Get creative and submit your entries by Sunday, 30th March 2014! Looking forward to seeing your entries! :)