Many people give their children the same milk as the rest of the family. Why? Simply because moms don’t know… Moms think liquid milk is okay for their children and they don’t really see the point of giving them specialized nutrition. NIDO from Nestlé offers dairy products that provide specialized nutrition to cover the most important nutritional needs of each stage from 1 to 5 years old. And that is something that ordinary liquid milk can’t do. Create an engaging and educational video that explains to moms how in life, it’s always better to get what’s the best for you, like Nestlé NIDO is the best dairy products for children. FORMAT: Video or animation no longer than 45 sec.

Click here to read the full brief and to participate!

• #1 Prize €10,000
• #2 Prize €6,000
• #3 Prize €4,000
• #4 Prize €3,500

Looking forward to your videos! Upload them before January 22, 2015 23:59 UTC! Good luck!