Here is a daily and universal situation, one of these precious moments in life: a mother goes to to pick up her six-year old daughter from school. It is a private moment of bonding, with plenty of hugs and kisses, and motherly love. The child has had a long day at school that required energy and concentration. Mum wants to treat her, reward her for her work and welcome her back into the loving family environment.
Milkybar is a pure childhood delight. Mothers who give Milkybar to their children know they cannot go wrong. Also, as it contains natural ingredients, they know that it is a healthy choice.
Invent a new Milkybar treat that mothers will give their children to make the bonding moment after school more special, more delightful.
FORMAT: Product & packaging design - presentations with illustrations and text. (5 pages max)
Click here to read the full brief!
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €500
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