People with PKU (Phenylketonuria: rare condition in which an individual is born without the ability to properly break down an amino acid called phenylalanine) need to follow a diet that limits phenylalanine. They have to drink formula milk. Most formulas are currently made of synthetic amino acids. Instead of this, our sponsor is developing a PKU formula that is made from a natural whole protein derived from whey, called glycomacropeptide (GMP). Find the perfect name for this new formula milk made with natural whole protein, for patients who suffer from PKU. Format: Naming ideas (a name + a paragraph of explanations.)

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  • #1 Prize €1,000
  • #2 Prize €500
  • #3 Prize €300
Have some great ideas? Hurry up because this contest ends on 19th of October!