From backyard BBQs and birthday parties to informal picnics, Lay’s (also known as Walkers, Smith's and Sabritas) is there to share the moments. It’s no wonder these delicious and perfectly crispy potato chips have been America’s favorite snack for 75 years. Lay’s is part of every party. Invent what’s next! Create a new microwavable potato-based food product that the whole family will enjoy sharing at snack times. Your innovative foodstuff should be central to an interactive experience; something that people can customize, personalize and share. Format: Presentations with pictures or illustrations and text. (PDF only)

Click here to read the brief and to participate!

Three best ideas will share the Prizes of 5,000€:
  • #1 Prize 3,000€
  • #2 Prize 1,500€
  • #3 Prize 500€
Send us your creations before February 12, 2014! Good luck!