MILO is a popular and much loved beverage in many countries, especially in South East Asia. Originally it is a tasty and nutritious drink with chocolate and malt powder that can be mixed with milk and/or hot or cold water to produce a beverage. And now it comes in different formats, such as drink in cans, cartons and pouches; etc. Families especially kids love it because it not only delivers nutritional goodness and energy but also offers a great chocolaty taste.
Now it’s your chance to invent a new beverage (an original product idea + packaging design) based on the popular MILO, by combining with some other ingredients (by using some technology; etc.) to make it more fulfilling, substantial or hunger filling for breakfasts or whenever people want to feel replenished or refueled.
Format: Presentations with pictures or illustrations and text (in PDF format).
#1 Prize 3,000€
#2 Prize 1,500€
#3 Prize 500€
This contest will end on September, the 29th. Do not hesitate to contact us through the discuss tab
for any questions.