Heineken On-Trade Engagement 

A young man is in an upscale bar with a group of friends: he is a “Heineken man”, a trendsetting ‘man of the world’, confident, resourceful and open to new experiences. In the space of a moment, something happens that will make that man absolutely have to order a Heineken…
Tell us what Heineken could do in a crowded, upscale bar to capture the interest of a young man, make him feel special among his friends and remind him why Heineken is the only beer for him.
Format: Presentations, storyboards, illustrations with explanations (PDF format only).

Click here to view the brief and participate!

  Three best ideas will be awarded with a total prize of EUR 5,000:
1st Prize: EUR 3,000 2nd Prize: EUR 1,500 3rd Prize: EUR 500
Heineken On-trade Engagement contest will be running until September 2, 2013. Show us your best ideas! :D Note: The Contest is open to legal residents of France, Germany, Spain, Italy, Portugal, the United Kingdom, Russia, Mexico, Australia, Mainland China, Japan, Indonesia, South Korea, Singapore and the fifty (50) United States and the District of Columbia who are at least 21 years old at the time of entry.Please join the contest in order to read the full brief.