It is surprising to notice that even though there are a lot of different types of beer in the world, there is not much differentiation, innovation and creativity in beer packaging! Bottles and cans all come in similar shapes, materials used are the same - mostly glass and aluminum and the way people are supposed to drink beer is always the same too…
Create a totally new, fun and original beer packaging for Skol - a very famous beer in Brazil! This packaging could change the look of Skol but also the way we drink, use, carry and store Skol beer! In a word, change the way we enjoy Skol, through a new package!
Presentations with pictures or illustrations and text.
We have prepared EUR 5,500
for the 3 best creative designs:
1st Prize: EUR 3,000
2nd Prize: EUR 1,500
3rd Prize: EUR 1000
This contest will be running until July 21, 2013
Do not forget to use Discuss
tab for your questions!
Good luck! :)