blog_banner(13) If you find something simple, useful and enjoyable, it probably will be easier for you to make it a part of your daily routine. For example, people find taking a shower a rejuvenating and enjoyable experience as well as a simple and helpful way to cleanse the skin and kill germs – it has therefore become part of everyone’s daily routine. Brushing your teeth is another story: some people have formed a good habit of brushing their teeth twice or more a day, but there are still many others who don’t enjoy it and don’t do it. And that’s before we even mention gargling mouthwash or flossing! Here is your chance to revolutionize the daily oral care routine by creating a totally new oral care product (beyond toothbrush, mouthwash, dental floss etc.) that makes oral care simpler, more effective and enjoyable. Format: Pictures, illustrations, sketches with explanations.

Click here to view the brief and participate

EUR 5,000 have been prepared for 3 best creative ideas: 1st Prize: EUR 3,000 2nd Prize: EUR 1,500 3rd Prize: EUR 500
Don’t forget to use the contest discussion tab if you have any comment or suggestion. This contest will be running until July 18, 2013 :)