When I say “Toyota”, you think of a car. Yet Toyota owners experience many feelings, create many stories and special moments. Owning a Toyota is about more than just buying a car. How could we illustrate the special role that our cars play in people’s lives? What feelings and passions can the brand evoke? Create a powerful, engaging story that brings to life the strong feelings and emotional connection between a Toyota and its owner(s). Format: Video or animation up to 45 seconds.

Click here to read the Brief and Participate!

 

Prize: 33,000€ #1 Prize 25,000€ #2 Prize 5,000€ #3 Prize 3000€

Don’t forget to use the contest discussion tab if you have any comment or suggestion. This contest will be running until August 12, 2013 ;)