When I say “Toyota”, you think of a car. Yet Toyota owners experience many feelings, create many stories and special moments. Owning a Toyota is about more than just buying a car. How could we illustrate the special role that our cars play in people’s lives? What feelings and passions can the brand evoke?
Create a powerful, engaging story that brings to life the strong feelings and emotional connection between a Toyota and its owner(s).
Format: Video or animation up to 45 seconds.
Prize: 33,000€
#1 Prize 25,000€
#2 Prize 5,000€
#3 Prize 3000€
Don’t forget to use the contest
discussion tab if you have any comment or suggestion. This contest will be running until
August 12, 2013 ;)
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