We are announcing today the winners of our recent Ariel contest! Almost 100 entries have been accepted to this contest, all of them were very funny and entertaining! That is why we are sure that the Jury had a hard time choosing the winners. ;) Here is the message from the client, which we would like to share with you: "Thank you all for your entries into the Ariel "make cold the next trend" contest. We were impressed with the overall quality of the entries and the original thinking behind some of the executions on how to bring the benefits of cold to life in an interesting way. The 3 winners were selected on the basis of their originality and being able to show the benefits of cold in the laundry category and beyond. Well done to the winners and all the entrants for their great work!" Now it's time to check up our three winners: First prize of 8,000 EUR goes to Dosco (from France)

In researching for this contest, on the website of Ariel, I found a phrase that says: "A little action for the environment". Then an idea that a polar bear tries to block people to do something "hot" has come to mind.

Second prize of 5,000 EUR goes to kegcheck (from the USA)

A while ago I was backpacking in Wales (that is where the background images are from) and upon reading the brief for the contest, I remembered my trip and thought it would make for a good commercial. The video was shot on a green screen with someone off screen holding a leaf blower on the actors for the wind effect. Thanks!

Third prize of 2,000 EUR goes to shu_wu (from China)

shu_wu hasn't shared any opinion yet.

This is it! Congratulation to the winners! And millions of thanks to every participant. We hoped that by this contest we all helped the environment.