Laundry Detergent might be one of the most ordinary household items in our lives. It is something that we cannot live without yet it doesn’t necessarily make our lives happier or easier. Housewives might all have bittersweet memories with laundry detergent because it works hard but the process or result might not be satisfying. What if technology, design and new way of thinking can bring a future revolution? And how will it change this most ordinary item? Surprise us with an original and revolutionary idea about the future laundry detergent that makes this ordinary household item extraordinary! Show us how it can make doing laundry more efficient and fun! Format: Pictures, illustrations, sketches with explanations.

Click here to view the brief and participate!

  We have 5,000€ for 3 best ideas:
1st Prize: 3,000€ 2nd Prize: 1,500€ 3rd Prize: 500€
Don't forget to use the contest discussion tab if you have any comment or suggestion. This contest will be running until 18 April 2013.