It is often said that a car reflects the driver’s personality. The Fiat 500 is “Unmistakably Trendy, Undeniably You”. And because you can now customize the car to make it your own, it says even more about you! Can you turn the four Fiat 500 models into people’s portraits? Calling all budding art directors and photographers! Your challenge is to create a series of 4 different photographic portraits of individuals, each illustrating the atmosphere and color scheme of a specific FIAT 500 model. Format: photographs (please use the template provided).

Click here to view the brief and participate!

  We have 2,500€ for 3 best ideas:
1st Prize: 1,500€ 2nd Prize: 750€ 3rd Prize: 250€
Don't forget to use the contest discussion tab if you have any comment or suggestion. Ariel contest will be running until 7 April 2013.