blog_banner (10) Dear creators, Bimbo, the Mexican brand needs your creative talent to imagine the packaging of their famous and very popular Sweet bread. In Mexico, there is one food that is more popular and more loved than all others: sweet bread, known in Spanish as “Pan Dulce”. Sweet bread is commonly eaten at breakfast and dinner at home, usually with family and friends. It is a very traditional product that Mexicans of all ages love to eat! Bimbo is the renowned brand leader in packaged sweet bread as well as sliced bread. Its flagship sweet bread products are “Mantecadas” and “Panqué”. Mantecadas are a type of spongy pastry similar to a muffin and Panqué is the Mexican name for pound cake. These products come in both individual and family formats. Your challenge: To create innovative, convenient and modern individual and family-size packaging ideas for traditional Panqués or Mantecadas that will encourage people to enjoy these products on the go and at any time of day, not just at home for breakfast or dinner. Format: Pictures, illustrations, sketches with explanations.

Click here to read the Brief and participate!!

Prize: 8,700€ #1 Prize 2,500€ up to 5,000€ #2 Prize 1,250€ up to 2,500€ #3 Prize 600€ up to 1,200€
  Don’t forget to use the contest discussion tab if you have any comment or suggestion. Ariel contest will be running until March the 17th of 2013.