Heineken Engagement

  Hi eYeka, Today we want to announce the results for the Heineken Engagement contest, whereby we asked you to tell us what Heineken could do in a crowded, upscale bar to capture the interest of a young man and convince him that Heineken is the only beer for him. I hope you have had fun with this contest and well done for once again impressing the Heineken brand. Without further ado, here are the winners for the contest with some personal comments from the winners themselves: 1st Prize of 3,000€ goes to Usyaev (Russia) for Heineken Hero
I like the Heineken brand and I have always considered them the best advertising of beer brands in the present. My feelings were - WOW! It happened! A brand liked my idea! It's incredible! 
2nd Prize of 1,500€ goes to Marwann (France) for The Heineken Challenge
Both the brand, and the brief, made me think it was one contest I should go for. I look at the brand values, try to define its real purpose, brainstorm for a while, and once I find the idea, I try to write a little story (on paper) to explain it in a way people can relate to. I then create the main asset, and find free stock photos to illustrate them, and write the presentation!
3rd Prize of 500€ goes to  Gaiariva (Italy) for The Heineken Side of You 
I appreciate this win a lot!

Thank you to all who have participated in this contest and congratulations once again to the 3 winners! See you soon in our other contests. :)