Dutch Lady Dear eYeka community, We are glad to announce the results of Dutch Lady Chocolate Milk contest, in which we asked you to create an engaging poster that brings to life the moment when young tweens will most enjoy Dutch Lady’s new chocolate milk. Here is the general comment from the brand:

Thanks to all contestants for your participation. We received various interesting entries that would have work for us. There were many common themes, hence we understand that some insights are universal but you manage to express in a unique way. Due to the great work received, we have taken a longer time to select our top 3. Once again, thanks for all your effort, much appreciated!

  And now lets meet the winners and feedback from the brand: 1st Prize (3,000€) goes to nicolasfontaine (Belgium) for "Dutch Lady"

We really love this idea/entries, which speaks to kids' minds and positions chocolate and the drink in a very interesting way. It is all about "pleasure" and arouses kids' curiosity and interest about the product. The visual depicts the intended message and the bold choice to "hide" the product is commendable. The visual has stopping power, it can be a great press ad. In addition, we really appreciate your extra effort in sharing the name, the packaging and the ritual. Thanks for the nice idea and creative expression.

2nd Prize (1,500€) goes to ram (Philippines) for "DutchLady Choc-O-Blasts!"

This is a very nice creative expression that leverage on the energy and vibrancy of chocolate powder. It also clearly depict what's this product, which is milk + chocolate. It may helps to address our challenge of communicating Chocolate + Milk in a very creative and interesting way, where the combination depicted in a sport outcome or performance. This idea allow flexibility of use i.e. sports/music/professional. The idea of "blast" is also full of energy. The usage of # tag is also interesting as this relevant to our target group. Thanks for the nice creative idea.

3rd Prize (500€) goes to stefanknezevic7 (Serbia) for "CHOCO & MILKY_ALL DAY WITH YOU"

Stefan: I learned about eYeka from my best friend. This contest was a great challenge for me as a designer. My motives to participate in contests are great brands, great prizes, good opportunity for my design practice and possibility that my design can actually be produced for such big brands. It was the first time I designed something for this kind of product and this specific target group. Feeling was amazing and it still lasts!
We like this creative idea, which depicted a clock, that share the relevancy of Dutch Lady Chocolate Milk in the tween's daily life, it gives them the energy to perform their daily task. In addition, we also find the mascots are very relevant and usable. We love the fact that one creative expression can say a lot - from the occasion, fun element and the mascot also allow it to be campaign-able.


You can also access the result page of the contest on new eYeka website here!

Dutch Lady and eYeka would like to thank all the participants for your entries! We wish you good luck in future contests!