Pregnancy is an important moment in a woman’s life. Expecting women are eager to understand pregnancy, to discover the fetus’ life, to find answers to their questions, prepare for the birth and anticipate what life with their babies will be like. Unsurprisingly, there are a number of online services, apps, sources of advices and information that cater to pregnant women. What services could Aptamil develop to support expecting mothers and prepare for their child(ren)’s future health? Put yourself in a future mother’s shoes and invent an app or online service that Aptamil could develop to support and encourage expecting mothers regarding their children’s future health. Format: presentations with pictures or illustrations and text. (PDF only)

Click here to read the brief and participate!

3 best ideas will be rewarded:
  • #1 Prize 3,000€
  • #2 Prize 1,500€
  • #3 Prize 500€
Send your creative entry before January 15, 2014! Don't forget about Discuss tab if you have any questions about the contest. :)