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Did you know that the environmental footprint of a hot 10 minutes shower is similar to a 10 km car drive? There is much we can do while taking a shower, for example using less hot water or turning the tap water off when you lather with shampoo or body wash. Henkel, a leading manufacturer of beauty care products, needs your help. We want to convince people that changing their showering habits can have a positive impact on our environment – and that you can have fun at the same time. Create an original, very entertaining and surprising and never seen before video with viral potential, showing that showering responsibly can be fun, joyful and most importantly can help to save our planet! Format: Video or animation, 60 seconds maximum.

Click here to view the brief and participate!

Five best entries will be awarded with up to EUR 30,000!
#1 Prize 14,000€ #2 Prize 7,000€ #3 Prize 4,000€ #4 Prize 3,000€ #5 Prize 2,000€
You have till January 20th,2014 to participate. Good news for this contest is, from now on till December 8th, you can upload a synopsis (a few sentences) that describes your story. We’ll then send you the feedback from Henkel client to make sure your story is on brief. Good luck everyone! ;)