240277202854013169230a1e24287e51 In your busy life, feeding your cat or dog is one of the few moments where you truly interact with your pet. It has to be a moment that both enjoy. It can be a chore … or an opportunity to bond. A chore because you don’t like the smell of the food and you don’t want to touch it too much. The product is often not very appetizing from a human point of view. On the pet’s side it’s the same... Since pets don’t talk, it is hard to know what they think. Is it happy with the food you give it? It is just eating it because it is hungry? Or will it clean up the bowl? Pets have taste too! As a pet owner, you want to offer it more enjoyable meals. What ideas in terms of food or drink do you have to make feeding time more pleasurable for a dog/cat and its owner? Find an idea for a new product, a packaging, or an accessory that will make feeding time a more pleasurable experience for a dog or a cat and its owner.

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  Format: Presentations with pictures or illustrations and text. (PDF only) Prize: 5,000€
#1 Prize 3,000€ #2 Prize 1,500€ #3 Prize 500€
Please send you ideas before December 03, 2013! If you have any questions, feel free to comment at our Discuss Tab ;)