A lot of men have small or big problems with their hair, such as hair thinning or falling. It can happen at a young age or older. This is a very sensitive issue for men and most don’t want to make a big deal out of it, but it does affect their appearance and confidence. There is a new solution from CLEAR – a new scalp tonic that can keep hair firmly rooted to prevent them from falling. What men need to do is just apply it daily on their scalp, massage and go! They don’t even need to rinse it! It takes only a few extra seconds in a man's daily routine to prevent hair from falling and become a more confident self! Create a masculine, cool and bold video/animation (up to 60s) to convince men that a small change in their daily routine to include CLEAR new scalp tonic can make a huge difference on their life. We are looking for original, fresh and new way to educate and entertain the male audience. Please create beyond the clichés. Your creation should have an overtly masculine, cool and confident tone of voice in order to connect with them. It should be engaging and interesting enough to become viral on social media and makes the product and your video the next hot conversation topic.
We have 10,000 € for 3 best videos: 1st Prize: 2,500€ up to 5,000€ 2nd Prize: 1,500€ up to 3,000€ 3rd Prize: 1,000€ up to 2,000€
The contest will be running until 1 October 2012. Don’t forget to use the contest discussion tab if you have any comment or suggestion ;)  Looking forward to your awesome entries!