Hugo Boss, an established premium fashion brand is looking to develop a new fragrance bottle and packaging design for the next new fragrance under the BOSS brand. BOSS represents success, confidence and professionalism. The Boss fragrances represent the very essence of men – men that radiate self-confidence yet not afraid to show their sensual side. Help BOSS appeal to the mature sophisticated achievement oriented male and the younger stylish seducer male by designing new fragrance packaging for each of them.

Click here to view the brief and participate!

We have 7,500€ for 3 best ideas:   1st Prize: 2,250€ up to 4,500€ 2nd Prize: 1,000€ up to 2,000€ 3rd Prize: 500€ up to 1,000€
Don't forget to use the contest discussion tab if you have any comment or suggestion. The contest will be running until 18 September 2012.