Everyone knows Chiquita bananas. People all over the world enjoy the taste of Chiquita and they smile and feel good whenever they see the logo. Unfortunately, when moms are shopping for their families, they don’t always think about buying Chiquita bananas all the time.

We want to create more love for Chiquita with a simple, unique and creative idea that will encourage moms to buy Chiquita bananas every single time they go shopping. Format: Print, illustrations, sketches with explanations.

Click here to view the brief and participate!

We have 10,000€ for 3 best ideas: 1st Prize: 2,500€ up to 5,000€ 2nd Prize: 1,500€ up to 3,000€ 3rd Prize: 1,000€ up to 2,000€  
Don't forget to use the contest discussion tab if you have any comment or suggestion. Contest will be running until 11 October 2012.