Packaging for food products can be very similar and pretty boring: most don’t look appetizing or whet one’s appetite. That's why a leading grocery store company is looking to develop a range of packaging that communicates the “real taste of good food”. So, your challenge for this contest is: to create packaging that celebrates the “real taste of good food”. Your packaging idea must stand out on the shelves, be modern and appetizing and importantly work consistently across 4 broad families of products while taking into account what consumers value. IMPORTANT: to create your project, don't forget that you have to use pictures and logo in the attached file in the brief to show us how your packaging design can work across the 4 broad categories. Click here to read the brief and participate! We have 5,000€ for the best prints/illustrations: 1st Prize 1,500€ up to 3,000€ 2nd Prize 750€ up to 1,500€ 3rd Prize 250€ up to 500€ Don’t forget to use the discuss tab or sent us an e-mail to if you have any doubt. This contest goes until August 8th and we are anxious to see your projects!