When you are hanging out with friends or colleagues and you want to drink something for you that is tasty and refreshing. What do you choose? Good news: We have just created a new soft drink for adults that is non-alcoholic yet tasty, refreshing, a bit fizzy, not too sweet and matches your active lifestyle. What should this perfect soft drink look like? Your challenge is to bring to life the perfect 100% natural soft drink for adults through a print ad or a poster. Give it a name, personality, and look and feel. This product would be available in a bottle or can. Be creative and keep in mind it must be a drink that you would be proud to be seen drinking. Format: Print ads, posters or illustrations Click here to view the brief and participate!

We have 10,000€ for 3 best ideas: 1st Prize: 5,000 EUR 2nd Prize: 3,000 EUR 3rd Prize: 2,000 EUR

Don’t forget to use the contest discussion tab if you have any comment or suggestion. The contest will be running until 11 July. Good luck! ;)