Your submissions for the contest Danone Signature were great!
The client has chosen the three most representative prints plus an extra one for its' originality.
Please find in italics the comments from the jury, followed by feedback from the happy winners.
First Prize of EUR 3,000 goes to met_mangindaan (Indonesia)
We specially loved the positiveness and inclusiveness of the proposed visual. The author captured in a very creative way the intergenerational dimension of our products. Also glad for us to prize an author from such an important country for the future growth of Danone Dairy such as Indonesia.
I heard about eYeka few months ago from my friend. He told me eYeka shares good creative challenge from great companies around the world. As a start, me and him (an animator) create an animated video for Lenovo (be a doer) challenge. We have lost on that challenge, but I don't give up. I made an illustration for Stand for Japan and lost again. And as my third attempt, I asked my friend Rangga Immanuel (great senior art director) to join the Danone challenge. Actually it's not an easy task because I saw the brief challenge days before the deadline and we had not enough time to do some brainstorming session and exercises. We just shared the ideas via email in 2 days and I did the visual in 2 days. Based on the video profile attached on the brief and did some little research on the net, we did this concept.
Second Prize of EUR 1,500
goes to howyee
Great visual, its simplicity and its colours ...Very meaningful print of actions and passion which are inside of a cup of Danone Yoghurt.
Happy to share my experience with you. Last year I resigned my job and would like to do something creative and relate to drawing. However, it is hard to find as I don't have art and design background. At that time, I found eYeka from Internet. Since I only know drawing, I could only participate the contest with illustration. My creation process is very simple. After studying the contest brief, I will draw out my first idea, then study again and elaborate more. Sometimes my idea may totally change. I think a detail brief could inspire more idea.
Third Prize of EUR 500 goes to hunty (UK)
The submission cough our attention by the power of a simple tag line. Simple but very meaningful words.
I enjoy the challenge that all the contests provide. Having worked in the Advertising Industry as an Art Director for a lot of years before I had my car smash. I found that eYeka provides me with creative challenges that test my ingenuity, as I attempt to produce good ideas in a professional way without having all the technical back up I used to have. At the end of the day a good idea is what counts. Danone products are regular residents in my refrigerator and I felt I had a connection with the product and the visual answers the brief asked for. When I have decided to take part in a project I usually spend some time creating a theme board palette of ideas, colours and typography. My inspirations are drawn from every form of visual media, but most importantly from my love of the Fine Arts and Advertising. Most of the work that I do is done alone but there are occasions when I collaborate with musicians and film makers to produce a complete project.
An extra Prize of EUR 500 goes to lespetitesvertus (France)
We decided to give an extra prize to this creativity for its originality. It was very unique within all submissions and one that inspired us after seeing it.
I founded the collective les petites vertus in 2011. The competitions provided by eYeka seem to be interesting to work on creative projects from famous companies. We are a few designers working on design projects for private individuals and medium companies. My working process is quite classical. It starts with a brainstorming, a benchmark, and some context research depending on the subject. Then the creative work leads to several directions that will be refined later.
Congratulations! And Thank you all for participation! ;)
P.S.: We should apologize as we can't publish the winning entries due to the confidential nature of this contest. Thank you for your understanding. :)