You Can’t Have It All. You’ve probably heard this before in some capacity… “You can’t have your cake and eat it too”, the French have a similar expression that say’s “on ne peut pas avoir le beurre et l'argent du beurre.” What people or situations are asking us to do is make a sacrifice. To make a choice…to choose! When it comes to anti-dandruff shampoo, people think they have to make a choice. To choose between an effective but unpleasant smelling anti-dandruff shampoo and having great smelling hair with regular shampoo.

We want you to create a video that shows the pleasant surprise people have when they discover that Head & Shoulders anti-dandruff shampoo ALSO smells good. Dramatize that surprise.

Click here to view the brief and participate!


We have up to 10,000 € for 3 best ideas:

1 Prize 3,000€ up to 6,000€
2 Prize 1,500€ up to 3,000€
3 Prize 500€ up to 1,000€

Don't forget to use the contest discussion tab if you have any comment or suggestion. Head and Shoulders will be running until 9 July 2012.