Imagine that you are coming home after a long day, navigating traffic jams, sweltering heat and pollution. You reach into your fridge's freezer compartment, pick-up an ice cube and run it over your face. You feel immediately cleaner,cooler and refreshed: it's like melting a difficult day away! Now imagine that your favorite face cleanser is available in this ice cube that you use to refresh yourself. This revolutionary product brings you the best of both worlds: an ice cube and a cleanser that both cools and cleans. So, your challenge is: create a print ad or a poster that shows why people should use a face cleanser as an ice cube. Click here to view the brief and participate!   We have 7,500 EUR for the 3 best works: 1st Prize: 3,000 EUR 2nd Prize: 2,500 EUR 3rd Prize: 2,000 EUR And, guess what! We also have a great new: the winner could potentially be hired as a creative consultant by the brand to help develop its advertising campaign! Launch a revolutionary cool product will be running until June 4th. Don’t forget to use the contest discuss tab if you have any comment or suggestion. We are anxious to see a lot of COOL projects!