Do you like coffee? How do you usually get your coffee fix? By drinking instant coffee from home or stepping info a Café to get a cup of the aromatic drink?

Some people like to get their cup of coffee from a Café because it looks good, it feels like quality coffee with distinctive aroma, delicious froth, and it can be prepared according to your taste. In many occasions in your life, coffee is a treat. It creates a moment of self-indulgence or a moment of quality time with friends.
Wouldn’t it be ideal to have instant coffee at your fingertips at home, whenever you want, whilst still getting to enjoy it Café style?

Make the best of both worlds by reinventing instant coffee with a product idea so it can be enjoyed at home as a treat, Café style.

Format: Pictures, illustrations, sketches, storyboards, and any visual medium that will allow you to describe your idea

Click here to view the brief and participate!


And here’s the exciting part: PRIZES! We have a total prize of EUR 15,000 which will be distributed as follow:

1st Prize: EUR 7,500
2nd Prize: EUR 5,000
3rd Prize: EUR 2,500

This contest will be running until 9 May 2012. So get ready and show us your awesome ideas!